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普林斯顿大学出版社2021年新增岗位热招中

2021/05/20

图书情报档案

普林斯顿大学出版社Princeton University Press, 以下简称 PUP)成立于1905年,是国际上享有盛誉的非盈利学术出版机构,致力于通过出版经过严格同行评议的书籍联结不同领域的作者和读者,以促进全球范围内跨文化的对话与交流。

1999年成功在欧洲建立了第一个海外分支以后,2017年,PUP正式在北京成立中国办公室,以回应中国在高等教育和学术研究领域日益增长的投入,以及中国在全球思想市场日趋中心化的地位。

2021年,为满足业务发展及团队扩张需要,以下新增岗位机会现开启热招。作为目前首个也是唯一一家进入中国的美国大学出版社,PUP诚邀与我们拥有共同学术使命、求知热情,并有志于在大学出版机构或知识文化传播领域长期发展的人士加入中国团队。


职位1:内容策划营销经理 - 零售渠道(全职)

内容策划营销经理 - 零售渠道Content Marketing Manager - Retail Channel)PUP在中国与充满求知热情的学术阅读群体直接互动,并获得他们信任和支持的关键。他/她将基于对PUP的学术内容以及对核心读者群的深入了解,配合PUP中国区的总经理,制定内容营销策划,执行内容推广方案,更精准触达和更好地服务中国学术读者群体。

- Key Responsibilities:

1. Marketing Content Curation

With a deep understanding of academic content and core readership of PUP, generate and develop PUP title and marketing content pool and content promotion plans to precisely reach out to target audiences in China.

· Build and develop retail marketing content resource pool, incl. PUP title selection and marketing content curation based on reader insight and academic / intellectual logic to support the use of multiple retail scenarios.

· Collaborating with China marketing colleagues, oversee PUP China social media channels (WeChat; Weibo; Douban; Bilibili) to produce high-quality academic promotion content and drive follower growth; specific responsibilities include content planning, using title content as acore to design marketing plans and campaigns to effectively reach academic readers, leading content execution and promotion.

2. Retail Channel Marketing

In close collaboration with the China General Manager and sales team members, formulate and manage effective and actionable retailer promotion plans, targeting academic readers and intellectually sophisticated readers.

· Create retail marketing plan based on title content, sales channel and communication partnership insights and resources.

· Collaborating with key retailers, initiate featured promotion campaigns and marketing events; designand manage marketing projects from ideation level to implementation management for both online and offline channels.

3. Communication Partnership

Maintain and develop marketing partnerships with retailers, academic media, and trade media to raise brand awareness and scholarly impact among Chinese scholars and researchers, and drive sales return in retail channels.

4. Others

Support other marketing related initiatives such as title pitch deck presentation and other customized marketing projects and material design.

- Preferred Qualifications:

· High level of integrity; strong sense of commitment and responsibility; strong sense of professionalism.

· Strong intellectual curiosity, academic content sense and passion for scholarly ideas.

· Strong market research, analytical skills and strategic thinking capacity.

· Highly resilient and able to perform well under pressure.

· Master’s degree in top Chinese or oversea universities.

· Proven content (or product) marketing track records in competitive environments for at least 5 years.

· Content planning and production experience (creatively and intellectually engaging with readers) and proven project and budget management skills with an academic reader-oriented mindset.

· Highly problem-solving and result-driven with analytical thinking.

· Innovative, open-minded, and fast learning.

· A strong entrepreneurial mindset, and comfortable with ambiguity.

· A strong skillset of project management, internal and external communication and negotiation capability, and collaborative mindset.

· Strong PC skills in Microsoft Office applications.

如有意申请以上职位,请将您的中英文简历及求职信发至邮箱Lina_Sun@press.princeton.edu请在邮件标题注明:"申请****岗位--姓名"


职位2:资深销售 - 机构渠道(全职)

资深销售 - 机构渠道Senior Sales - Institutional ChannelPUP在中国机构市场和图书馆渠道取得成功的关键。他/她将基于对客户组织架构、学术建设、预算流程和内容需求的深刻理解,配合PUP中国区的销售经理推动机构渠道的客户和销售发展。

- Key Responsibilities:

· Achieve revenue growth target through driving library sales and developing new library customers.

· Create library sales planand execute the plan with a consultative sales approach.

· Develop content solutions based on a deep understanding of customers’ organizational dynamics, academic focus, budget process and content demands, as well as on the understanding of PUP content strength across the sciences, the social sciences, and the humanities.

· Identify key institutional customers, and lead the structuring, negotiating, and closing of collection deals.

· Pitch, negotiate and close deals for new sales and renewal sales.

· Lead after-sales services and sales order execution to ensure a high order fulfillment rate.

· Support in developing PUP China academic sales and marketing activities and content impact.

- Preferred Qualifications:

· A deep understanding of PUP’s scholarly mission; and a strong appreciation of the scholarly content value.

· High level of integrity; strong sense of commitment and responsibility, a good team player.

· Excellent written and oral communication and astute interpersonal skills with the ability to network and build key relationships with business partners.

· International exposure and mindset; cross-cultural communication skills and the ability.

· Top bachelor’s degree in China; an oversea master’s degree is a plus.

· Proven sales/business development in institutional channel for at least 5 years. Experience in higher education sector and academic market is preferred.

· Excellent negotiation and deal-making skills; and able to build and maintain strong customer relationships.

· Highly problem-solving and result-driven. Resilient and able to perform well under pressure.

· The ability to take initiatives, follow through on projects, meet deadlines, and take calculated and creative risks.

如有意申请以上职位,请将您的中英文简历及求职信发至邮箱Lina_Sun@press.princeton.edu请在邮件标题注明:"申请****岗位--姓名"


办公地址:北京市朝阳区将台路甲2号诺金中心

普林斯顿大学出版社Princeton University Press,以下简称PUP)成立于1905年,是世界上享有盛誉的非盈利学术出版机构,并以其完善、严格的学术出版流程闻名于世。PUP始终坚持其出版宗旨,致力于促进教育及学术发展的图书出版,在人文、社科、自然科学的每个领域,都出版了影响深远的作品。在最初的75年里,普林斯顿大学出版社出版了多本具有高度影响力的书籍,其中包括阿尔伯特·爱因斯坦的«相对论的意义»1992)以及约翰··诺伊曼与奥斯卡·摩根斯顿合著的«博弈论与经济行为»1937)。PUP同时也展开了一系列伟大的学术出版项目,其中有伍德罗威尔逊文集、亨利·D·梭罗文集和阿尔伯特爱因斯坦文集。自创社以来,共有超过50位诺贝尔奖获得者通过PUP使他们的著作面世。自2001年以来,PUP连续出版了17位诺贝尔经济学奖得主的著作,这些学者包括Angus Deaton, Jean Tirole, Robert J. Shiller, Lars Peter Hansen, Thomas J. Sargent, Edmund S. Phelps 等等,该记录尚无其他大学或商业出版社能超越。2017年,普林斯顿大学出版社获得了创纪录的169个奖项。

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